Typeface Design
LUXBMX
This is a display font, created for LUXBMX.
The brand was looking for a unique, custom font to complement their established identity. The design was used for headings and captions in a video edit and for related promotional content.
Process
The initial markings for this design were made using black ink and the back of an old paintbrush.
This technique created a bone-like effect with thickened tips on each letter, giving the typeface its distinctive look.
